“China’s Travel Rebound: Unlocking Digital Touchpoint with Chinese Travelers” Digital Trends and Marketing Strategy for Captivating the Chinese Tourist Market

Thailand-based marketing technology company connecting Southeast Asia’s consumer brands with the massive and fast-growing Chinese market, organised the seminar – “China’s Travel Rebound: Unlocking Digital Touchpoint with Chinese Travelers.” – unveiling latest insights on the Chinese tourist market. The event featured insightful presentations by industry experts from the travel, advertising, and digital sectors, including renowned online travel agencies.

The Event presented on the latest Chinese consumer behaviour trends and cutting-edge strategies, offering brands and marketers innovative solutions to seize the opportunities to capture the Chinese consumer market. The presentations also covered invaluable insights into crafting precise and targeted strategies to engage Chinese travelers who are either visiting or residing in Thailand throughout their entire customer journey, starting from the beginning, continuing during their trip, and after their return.

January and May 2023, the Chinese tourist market grew by an astounding 98%. Highlighted that Thailand stands as the ultimate dream destination for Chinese travelers, noting that the Free Independent Traveler (FIT) segment, which favors traveling in smaller groups over larger ones, emerges as the most captivating market segment.

This seminar was organized precisely for this purpose. By bringing together experts from diverse industries to share exclusive insights and information, intention is to inspire and provide brands and marketers with invaluable ideas and inspirations that can be effectively utilized to their advantage.